Value-based selling is an approach that focuses on benefitting the customer throughout the sales process. Sales and marketing professionals focus on taking a consultative approach to provide value to the customer so that the buying decision is made based on the potential value the capital equipment can provide to their organization. The goal of value based selling is to put the needs of the customer first, guiding them step by step throughout the sales process to make an informed decision to best suit their needs. Once this approach is followed with diligence, this should lead to satisfactory procurement of the capital equipment.

Keeping this in mind, IMTMA is organizing a session on Value based selling approach, as part of the 6-day online training programme on Effective Sales and Marketing of Machine Tools and Accessories from Dec 12-17,2022 from 0940-1300 hours each day.

On 16 December 2022, you may attend Module 5: Value based selling approach.

Mr. A N Chandramouli, Industry Consultant and Board member at Starrag India

Mr. Chandramouli is a Graduate in Mechanical Engineering from NIT, Trichy and Post Graduate in Management from IIMC. He superannuated as the MD of Starrag India, and is a Former Board Member. In this capacity, he set up a State of Art manufacturing facility and Technology center in Bangalore Aerospace Park and established the famous WMW brand of Horizontal Machining Centers with significant local content under the Make-In-India vision. Prior to Starrag, he was holding the position as CEO of Makino India. He set up a Vocational Training center at Makino to impart skills to CNC machine tool industry and its customers.