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INTRODUCTION
Investment in capital equipment often runs into a high value with long sales cycles covering various aspects of the equipment. Selling capital equipment purely on the basis of technical expertise alone, may not be sufficient. Often during the procurement of Captial equipment, there are a number of stakeholders which include the technical buyer as well as the economic buyer. Sometimes a committee could be formed for evaluating different offers from both technical as well as economic points of view. Beyond the price comparisons, commercial aspects come into play where offers are often evaluated on technology, warranty, LD, spares, Installation, commissioning schedule, bank guarantees and more. Hence the sales and marketing professional must have a thorough understanding of all the commercial aspects to effectively win business.
Keeping this in mind, IMTMA is conducting a detailed program on Commercial aspects for Sales and marketing engineers, as part of the 6 day on line training programme on Effective Sales and Marketing of Machine Tools and Accessories on Dec 12-17,2022 from 0940 to 1300 hours each day. On 17 December 2022, you may attend Module 6: Commercial aspects for Sales and Marketing engineers. |
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Fee Per Participant (Per Login)
Group Concession : 10% for 3 to 5 and 30% for 6 and more delegates being nominated from the same company |
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Faculty
Mr. Avinash Khare, Head – IMTMA Technology Centre, Pune |
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REGISTRATION : Prior registration with an online advance payment is must. Number of participants is limited and will be accepted on ‘First Come First Serve’ basis. A Certificate of participation will be issued to participants. |
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