New product development is one of key for long term sustenance of companies. In fact, in companies like 3M, one of key performance measure is growth of sales coming from products developed within previous four years. Every product undergoes a life cycle and at the end, it must be replaced by the better product as per the customer demand. Market by virtue of competition also demands faster, effective, and timely process to develop new products. There is a need for people involved in new product development to understand various aspects involved in the process.
Keeping this in view, IMTMA is organising this programme focusing on importance, processes, best practices, and challenges of new product development in the Organization.
Group exercises and discussions carried out during the programme, will enable the delegates to relate and discuss the current challenges they are facing.
The topics will be explained with detailed examples, power-points, case studies and video. Trainer shares his vast experience in the domain. Apart from theoretical aspects, participants will be involved to do various exercises. Focus will be given to be more interactive to clarify any questions from current role of participants.
IMTMA Members/ Micro Companies/ Individuals/ Educational Institutions / Students/ IMTMA Non Members/ Others
Group Concession : 20% for 3 to 5 and 30% for 6 and more delegates being nominated from the same company