IMTMA Training Centre

Value Based Selling Approach (Effective Sales and Marketing of Machine Tools and Accessories - Module 6)

Date : 28 May 2022

Time : 0940 Hrs to 1300 Hrs


Value-based selling is an approach that focuses on benefitting the customer throughout the sales process. Sales and marketing professionals focus on taking a consultative approach to provide value to the customer so that the buying decision is made based on the potential value the capital equipment can provide to their organization.  The goal of value-based selling is to put the needs of the customer first, guiding them step by step throughout the sales process to make an informed decision to best suit their needs. Once this approach is followed with diligence, this should lead to satisfactory procurement of the capital equipment.

Keeping this in mind, IMTMA is organizing a session on the Value-based selling approach, as part of the 6-day online training program on Effective Sales and Marketing of Machine Tools and Accessories on 23 – 28 May from 0940 to 1300 Hrs each day.

On 28 May 2022, you may attend Module 6: Value-Based Selling Approach.

Focus Areas

Module 6: Value-based selling approach

  • Marketing strategies for high-value products
  • Value-based selling concepts
  • Understanding customer requirements
  • Blue ocean strategy
  • Case Studies of selling high-value machine tools


Key Take Aways

At the end of the program, participants shall be able to: 

  • Understand value-based selling
  • Explore the principles of Value-based selling
  • Check out the value selling framework,
  • Go through the process with examples of what it might look like in practice


Fee Per Participant (Per Login)

Rs. 3000/-
+18% GST

IMTMA Members/ Micro Companies/ Individuals/ Educational Institutions / Students/ IMTMA Non Members/ Others

USD 360/-

Overseas Participants

Group Concession : 10% for 3 to 5 and 30% for 6 and more delegates being nominated from the same company


Mr. A N Chandramouli, Industry Consultant and Board member at Starrag India
Mr. Chandramouli is a Graduate in Mechanical Engineering from NIT, Trichy, and Post Graduate in Management from IIMC. He superannuated as the MD of Starrag India and has now been his Board Member since June 2017. In this capacity, he set up a State of Art manufacturing facility and Technology center in Bangalore Aerospace Park and established the famous WMW brand of Horizontal Machining Centers with significant local content under the Make-In-India vision. Prior to Starrag, he was holding a position as CEO of Makino India. He set up a Vocational Training center at Makino to impart skills to the CNC machine tool industry and its customers.



For More Details Contact

Vinaykumar S

Programme Coordinator

Mobile :   8147559749
Email :

REGISTRATION : Prior registration with an online advance payment is must. Number of participants is limited and will be accepted on ‘First Come First Serve’ basis. A Certificate of participation will be issued to participants.

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