+919886331231       info@imtmatraining.in         Members Login

Value Based Selling Approach (Effective Sales and Marketing of Machine Tools and Accessories - Module 6)


Value Based Selling Approach (Effective Sales and Marketing of Machine Tools and Accessories - Module 6)

Date : 28 May, 2022   Time : 0940 Hrs to 1300 Hrs   Location / Mode : Online


INTRODUCTION

Value-based selling is an approach that focuses on benefitting the customer throughout the sales process. Sales and marketing professionals focus on taking a consultative approach to provide value to the customer so that the buying decision is made based on the potential value the capital equipment can provide to their organization.  The goal of value-based selling is to put the needs of the customer first, guiding them step by step throughout the sales process to make an informed decision to best suit their needs. Once this approach is followed with diligence, this should lead to satisfactory procurement of the capital equipment.

Keeping this in mind, IMTMA is organizing a session on the Value-based selling approach, as part of the 6-day online training program on Effective Sales and Marketing of Machine Tools and Accessories on 23 – 28 May from 0940 to 1300 Hrs each day.

On 28 May 2022, you may attend Module 6: Value-Based Selling Approach.


Module 6: Value-based selling approach

  • Marketing strategies for high-value products
  • Value-based selling concepts
  • Understanding customer requirements
  • Blue ocean strategy
  • Case Studies of selling high-value machine tools

 

At the end of the program, participants shall be able to: 

  • Understand value-based selling
  • Explore the principles of Value-based selling
  • Check out the value selling framework,
  • Go through the process with examples of what it might look like in practice

 

Mr. A N Chandramouli, Industry Consultant and Board member at Starrag India
Mr. Chandramouli is a Graduate in Mechanical Engineering from NIT, Trichy, and Post Graduate in Management from IIMC. He superannuated as the MD of Starrag India., He set up a State of Art manufacturing facility and Technology center in Bangalore Aerospace Park and established the famous WMW brand of Horizontal Machining Centers with significant local content under the Make-In-India vision. Prior to Starrag, he was holding a position as CEO of Makino India. He set up a Vocational Training center at Makino to impart skills to the CNC machine tool industry and its customers.

 

 





REGISTRATION :  

Prior registration with an online advance payment is must. Number of participants is limited and will be accepted on ‘First Come First Serve’ basis. A Certificate of participation will be issued to participants.

FEE PER PARTICIPANT (PER LOGIN)

IMTMA Members/ Micro Companies/ Individuals/ Educational Institutions / Students/ IMTMA Non Members/ Others

Rs. 3000/-

+18% GST


Overseas Participants

USD 360/-

 


Group Concession : 10% for 3 to 5 and 30% for 6 and more delegates being nominated from the same company






FOR MORE DETAILS CONTACT


Vinaykumar S

Programme Coordinator

Mobile : 8147559749

Email : vinay@imtma.in


Our Training Centres


BENGALURU

IMTMA Technology Centre
(BIEC)10th Mile,Tumkur Road,
Bengaluru - 562 162


Email : info@imtmatraining.in

Phone : +91 80 66246600

GURUGRAM

IMTMA Technology Centre
Plot no. 249 F, Phase IV, Udyog vihar Sector - 18, Gurugram - 122015


Email : info@imtmatraining.in

Phone : +91 124 4014101

PUNE

IMTMA Technology Centre
12/5, D-1 Block MIDC Chinchwad
Pune - 411019


Email : info@imtmatraining.in

Phone : +91 7066030531


I hereby provide my consent to subscribe for email notifications on –

Training Calendar Only
Design Domain - CAD / CAM / CAE / DFMA / FEA / FEM
GD&T / Tolerancing Domain
Cost Reduction / Manufacturing Excellence Domain
Quality Domain - SPC / Cp / Cpk / FMEA / MSA / APQP / PPAP / COPQ / VDA 6.3 / 8D / DOE /
Calibration / 6 SIGMA /Core tools
Painting, Coating and Plating Domain
Plastics / Sheet Metal Forming Domain
Forging / Casting / Welding Domain
Specialized Domain - HR / Lean / Six Sigma / Sales & Marketing / Finance / Purchase / Supply Chain
CNC / Machine Shop / Production / Manufacturing Engineering / Production Engineering Domain
Engineering Materials Domain - Materials, Metallurgy and Heat Treatment
Maintenance Domain
Gears and Gear Boxes Domain
Emerging Technologies Domain
Industrial Automation Domain
Job Oriented Courses - For engineering students/Fresh engineers
Information suitable for engineering students
Select All
Please do not add me to your mailing list

Newsletter

Subscribe to our newsletter now. Get the latest updates at IMTMA Training & from across the Industry.


Copyright © 2025 IMTMA. All Rights Reserved.

  Facebook   Twitter   Linkedin   Google Play   Apple Store   Get in touch
Review Widget