Value-based selling is an approach that focuses on benefitting the customer throughout the sales process. Sales and marketing professionals focus on taking a consultative approach to provide value to the customer so that the buying decision is made based on the potential value the capital equipment can provide to their organization. The goal of value-based selling is to put the needs of the customer first, guiding them step by step throughout the sales process to make an informed decision to best suit their needs. Once this approach is followed with diligence, this should lead to satisfactory procurement of the capital equipment.
Keeping this in mind, IMTMA is organizing a session on the Value-based selling approach, as part of the 6-day online training program on Effective Sales and Marketing of Machine Tools and Accessories on 23 – 28 May from 0940 to 1300 Hrs each day.
On 28 May 2022, you may attend Module 6: Value-Based Selling Approach.
Module 6: Value-based selling approach
At the end of the program, participants shall be able to:
IMTMA Members/ Micro Companies/ Individuals/ Educational Institutions / Students/ IMTMA Non Members/ Others
Group Concession : 10% for 3 to 5 and 30% for 6 and more delegates being nominated from the same company