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Finance for Sales and Marketing Professionals

Focus Areas

  • An insight into Sales accounting
  • Internal Control concepts
  • Gross Profit and Gross Margin.
  • Discounts and effect on profit.  
  • Fixed and Variable costs and effect on profit 
  • Key Performance indicators ( KPIs)
  • Business cycle ... a practical experience with the aid of Business Game


There is little point in conducting a post mortem on a sale that has already concluded because the outcome has already been decided. This unique course aims to ensure successful closures by training front end sales personnel in the areas of profitability, working capital and finance functions relating to sales. This training will allow your sales and marketing team to see the consequences of their function to help improve the productivity and profitability of your organisation. This will be the way to enhance your executives’ skills towards greater contribution in tandem with the company’s business growth.

Hence Indian Machine Tool Manufacturers' Association (IMTMA) is organizing a 2 day programme on “Finance for Sales and Marketing”

Key Takeaways

After undergoing the programme, the participants will be able to -

  • Importance of Finance to Sales persons
  • Owners and Investors' Perspective
  • Sales accounting, checks and balances 
  • Trusteeship of the employees.. as to the assets of the company and statutory audit.
  • Working Capital management
  • Business Cycle and cash flow
  • Mutual respect between Sales and finance departments.. teamwork

Enquire About This Programme

Our Training Centres


IMTMA Technology Centre
(BIEC)10th Mile,Tumkur Road, Madavara
Bengaluru - 562123

Email : info@imtmatraining.in

Phone : +91 80 66246600


IMTMA Technology Centre
Plot no. 249 F, Phase IV, Udyog vihar Sector - 18, Gurugram - 122015

Email : info@imtmatraining.in

Phone : +91 124 4014101


IMTMA Technology Centre
12/5, D-1 Block MIDC Chinchwad
Pune - 411019

Email : info@imtmatraining.in

Phone : +91 7066030531


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