IMTMA Training Centre

Certified Machine Tool Sales & Marketing Professional

Focus Areas

  • Roles of a sales engineer
  • Structure of sales process
  • Market segmentation
  • Calculation of ROI
  • Customer service as a differentiator in machine tool marketing
  • Finance and commercial aspects
  • Communication and presentation skills
  • Social media marketing
  • Applications of CNC Machines - Live demo with cutting tools, work holding and gauging equipment
  • Reading Engineering drawing with GD&T Symbols
  • Using measuring equipments
  • Statistical process control - process capability and machine capability
  • Applications of SPMs and tooled up machines for providing solutions
  • Machine tool accuracy and testing


Indian Machine tool industry greatly requires systematically trained sales & marketing engineers who are able to effectively differentiate the products' strengths across to the customer and win more business. A good marketing team represents the face of the company as it needs to project the brand, its key strengths, products and services in order to convince the customers. Specifically in case of machine tools and accessories being capital equipment, effective marketing assumes far greater significance.

To provide an in-depth understanding of technological aspects as well as systematic approach of sales & marketing strategies, IMTMA is organizing a 8 days course on ‘Certified Machine tool Sales & Marketing professional’ at Bangalore.

Key Takeaways

After undergoing the course, the participants will be able to -

  • Gain In-depth knowledge about the roles of sales engineer right from customer engagement to closing the deal
  • Learn about applications of CNC machines with cutting tools, work holding and gauging equipment
  • Acquire communication and presentation skills as needed for sales and marketing
  • Enhance knowledge about measuring instruments and SPC concepts
  • Approach sales & marketing of machine tools including need analysis and projecting key strengths of the product and services in systematic manner

Enquire About This Programme

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