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Effective New Product Development (NPD) Process

Focus Areas

  • Introduction of Participants & topic
  • Importance of New product development
  • Link between NPD and APQP
  • NPD requirements in ISO 9001: 2015
  • Product and Product Types
  • Why can Product fail?
  • Attributes for the success of process
  • NPD Process
  • Capturing customer expectations and requirements
  • Breakthrough product development
  • VOC through QFD as applied in B2C and B2C
  • Kano model introduction
  • Wastes in NPD process and ways to eliminate
  • Product and Program management as applied to NPD
  • Best practices in NPD process & Enablers.


New product development is one of key for long term sustenance of companies. In fact, in companies like 3M, one of key performance measure is growth of sales coming from products developed within previous four years. Every product undergoes a life cycle and at the end, it must be replaced by the better product as per the customer demand. Market by virtue of competition also demands faster, effective, and timely process to develop new products. There is a need for people involved in new product development to understand various aspects involved in the process.

Keeping this in view, IMTMA is organising this programme focusing on importance, processes, best practices, and challenges of new product development in the Organization.
The Trainer shares his rich industrial experience in the domain and will be more interactive so that the delegates can get back with clarity on action plan which they can implement from the next day.

Group exercises and discussions carried out during the programme, will enable the delegates to relate and discuss the current challenges they are facing.

Key Takeaways

  • Understanding importance of new product development
  • How new product development process can be effective?
  • Knowledge helps better fitment in the industry
  • Appreciate how complex product development could be
  • Learn best practices in new product development.

Enquire About This Programme

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