New product development is one of key for long term sustenance of companies. In fact, in companies like 3M, one of key performance measure is growth of sales coming from products developed within previous four years. Every product undergoes a life cycle and at the end, it must be replaced by the better product as per the customer demand. Market by virtue of competition also demands faster, effective, and timely process to develop new products. There is a need for people involved in new product development to understand various aspects involved in the process.
Keeping this in view, IMTMA is organising this programme focusing on importance, processes, best practices, and challenges of new product development in the Organization.
The Trainer shares his rich industrial experience in the domain and will be more interactive so that the delegates can get back with clarity on action plan which they can implement from the next day.
Group exercises and discussions carried out during the programme, will enable the delegates to relate and discuss the current challenges they are facing.