A good marketing team represents the face of the company as it needs to project the brand, its key strengths, products and services in order to convince the customers. Being capital equipment, effective marketing assumes far greater significance, specifically in case of machine tools and accessories. Indian Machine tool industry greatly requires systematically trained sales & marketing engineers who are able to effectively differentiate the products’ strengths across to the customer and win more business.
To provide an in-depth understanding of technological aspects as well as best practices of sales & marketing strategies, IMTMA is organizing a 6 day on line training programme on Effective Sales and Marketing of Machine Tools and Accessories.
This programme will benefit Managers and Engineers in Sales & Marketing Function of Machine Tools, Accessories and other Capital Goods viz. Presses, Molding / Die casting machines, Textile machinery, Foundry equipment etc.
Module 1: Sales process and major roles of a sales engineer
(Click here to register only for module 1)
Module 2: Soft skills for sales and marketing engineers
Art of Persuasion
Art of Conversations
(Click here to register only for module 2)
Module 3: Value based selling approach
(Click here to register only for module 3)
Module 4: CNC Technology & Applications – Sales and Marketing perspective
(Click here to register only for module 4)
Module 5: Fundamentals of SPC - Sales and Marketing perspective
Role of SPC in machine tool acceptance
Machine capability - Cm
(Click here to register only for module 5)
Module 6: Commercial aspects for Sales and Marketing engineers
(Click here to register only for module 6)
IMTMA Members/ Micro Companies/ Individuals/ Educational Institutions / Students/ IMTMA Non Members/ Others