A good marketing team represents the face of the company and projects the brand in the right perspective. Machine tools and accessories being capital equipment, effective marketing assumes far greater significance. The Indian Machine tool industry systematically generates the need for trained sales & marketing engineers. Ability to effectively appreciate and position the products strengths aligned with the customer needs can win more business convincingly.
To provide an in-depth understanding of technical aspects as well as best practices of sales & marketing strategies, IMTMA is organizing a 6-day online training program on Effective Sales and Marketing of Machine Tools and Accessories.
Keeping this in mind, IMTMA is conducting a detailed program on ‘Effective Sales and Marketing on Machine tools and Accessories’.
This program will benefit Managers and Engineers in Sales & Marketing Function of Machine Tools, Accessories and other Capital Goods, Industrial machinery viz. Presses, Molding / Die casting machines, Textile machinery, Foundry equipment, etc.
Module 1: Sales process and major roles of a sales engineer
Module 2: CNC Technology and Applications.
Module 3: Soft skills for sales and marketing engineers
Module 4: Fundamentals of SPC - Sales and Marketing perspective
Module 5: Value-based selling approach
Module 6: Commercial aspects for Sales and Marketing engineers
After undergoing the program, the participants will be able to –
IMTMA Members/ Micro Companies/ Individuals/ Educational Institutions / Students/ IMTMA Non Members/ Others
Group Concession : 10% for 3 to 5 and 30% for 6 and more delegates being nominated from the same company